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Short introduction to Twitter
June 12, 2009

I’ve been playing with Twitter a bit more. This short video explains what it is in plain English if you don’t know how it works or why people are using it. The video talks about updating friends, family and co-workers on the minutiae of your life but I’m more interested to see how it works as a business tool.

People are piling into it even if it has slowed up in the last month. Pretty impressive for a company with less than 50 staff.  There are lots of market researchers and other interesting people on there but what kind of people are they?  Currently usage is dominated by a few people - 90% of tweets come just 10% of users and half of Twitter users have only tweeted once.

It’s people who feel they have something to say. But rather than telling their followers what they are doing, they are sharing what they are thinking and finding. So if you have the time, and you could spend a lot of time on it, it’s a fascinating way to connect and learn.

One of the most interesting questions is how Twitter is going to make money. Here is one of the founders talking about it - they still seem awfully vague.

Follow me: @kindleresearch


Posted in Consumer Technology, Information industry, Research —


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